Market Probe

Market Probe

Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with its clients, based on its team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee-satisfaction expertise reaches businesses around the globe. We believe in building a worldwide presence so that we can continue to successfully serve our multi-national clients in an ever-changing marketplace. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have full-service research offices in the U.S., Canada, the UK, Belgium, United Arab Emirates, India, Singapore, Hong Kong and China; and we have formed several strategic partnerships with field agencies around the world. We employ over 350 full-time employees worldwide, including approximately 120 in the United States and as many as 1000 part-time employees. We appear among the Honomichl list of Top 50 U.S. Firms.

Market Probe continues its commitment to thought leadership by introducing several new research models including: ADVOCACY AND PASSION: It is long recognized that customer loyalty is enhanced by strong brand affinity and good customer experiences. While Market Probe offers stand alone customer advocacy and brand passion models to help executives responsible for CEM and brand communications, there is new thinking of the relationship between these two and their combined multiplier impact on customer loyalty. Market Probe can bring this new thinking to enhance current tracking programs and relevant ROI analysis by measuring customer attitudes and behaviors.

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Website: http://www.marketprobe.com