HOW CAN IQPC REDUCE YOUR SALES CYCLE AND GET YOU MORE QUALIFIED LEADS?
In the last 5 years, like you, we’ve seen our customers change. CX is no longer just the domain of customer service; it’s filtered into marketing strategy, product development and board room decisions. As the market continues to mature getting in front of the right company and the right person, at the right time to invest becomes ever more complex. Over time IQPC has developed an advanced way of sorting the curious from the serious when it comes to deciding who is ready to buy and who is merely window shopping. We call it profiling, and it runs through everything we do.
THIS IS HOW IT WORKS:
In the past sponsors would visit an event and run around trying to meet potential buyers, become exhausted by having the same conversation and perhaps even miss out on meeting potential buyers who were there!
STEP IN PROFILING...
A buyer books on to the conference. They are then passed to our customer experience manager and taken through a questionnaire This questionnaire establishes their key challenges, investment priorities, decision making process and most importantly identifies the budget holder. We then use this information to set up one to one meetings between you and interested buyers
HOW DOES THIS HELP?
Having proprietary information of this sort allows you to meet the right people at the event and have an in depth conversation based on knowledge of their needs, rather than chasing a scattergun approach in the hope that you will hit the right people. It also allows you to approach a company at exactly the right time, when they are open to changing or engaging a new provider. Without this information it is all too easy to miss the narrow buying window and be left trying to engage someone two years into a ten year contract.
If you are interested in discussing sponsorship options, contact us at 65 6722 9388 or email firstname.lastname@example.org to discuss how we can tailor your package to meet your business requirements.
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