Summit Day Two

8:00 AM - 8:45 AM MORNING COFFEE

INVITE-ONLY BREAKFAST BRIEFING

8:45 AM - 9:00 AM Day One Recap & Chairman’s Opening Remarks

9:00 AM - 9:30 AM Creating Memorable & Brand-Relevant CX in a Connected World

Marc McAllister, VP & MD International Sales Markets, Harley-Davidson Motor Company
  • CX as a brand differentiator and your edge in a competitive market
  • Know your customers: Building emotional connections and executing unique moments
  • Driving integrated, continuous engagement and spot-on interactions

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Marc McAllister

VP & MD International Sales Markets
Harley-Davidson Motor Company

9:30 AM - 10:00 AM Winning Over Asia’s Digital Consumers

Ganesh Kashyap, GM & Director eCommerce, Mondelez International
The dramatic rise of the digital consumer in Asia has shaken and re-shaped almost every category. Consumer expectations and buying habits have fundamentally shifted and this shift is most evident in the rapid growth of Personalisation, i.e. the consumers’ expectation that with online options, they can now tailor the products and services they buy to their needs. This has created both a challenge and opportunity for mainstream consumer goods and retail organisations. This session will review how Mondelez – one of the world’s largest global snackfood companies – is delivering distinct, personalized experiences online with mainstream brands like Oreo cookies.

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Ganesh Kashyap

GM & Director eCommerce
Mondelez International

10:00 AM - 10:30 AM Pivotal Role of Social Media in Changing Customer Experience

Rainbow Cheung, Head of Social, Salesforce
Customer experience is 'top of mind' for all marketers. In this session, we will talk about the change in consumer and marketer's perception of the role of social and how that impacts the customer experience with your brand. We'll also talk about the kind of transformational change brands need to adapt to this change and the key tips to drive this change.

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Rainbow Cheung

Head of Social
Salesforce

10:30 AM - 11:10 AM MORNING TEA & NETWORKING BREAK

TECH CUBE DEMO @ EXHIBITION HALL
  • Putting a $ value to CX
  • Aligning your CX blueprint with corporate vision, goals and strategy
  • Shaping CX that cultivates loyalty, enhance customer retention and creates customer value
  • Operationalise CX delivery across the business

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Vinod Muthukrishnan

CEO
CloudCherry
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Troy Barnes

Chief Customer Officer
AIA Malaysia
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Raju Nair

MD & Regional Head Customer Journey Experience
DBS Bank
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Dominic Hoffmann

Chief Customer Experience Officer
Lazada Malaysia (Alibaba Group)
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Stamford Low

Head of Customer Service
M1

11:50 AM - 11:55 AM CX Benchmarking 3

Benchmark your organisation’s CX strategy with industry peers through our live polling sessions. Find out where your company stands when it comes to the structure, performance and outcomes of your CX programs. 

11:55 AM - 12:25 PM Window or Aisle? Why Everyone is Wrong to Hate the Middle Seat

Claire Sporton, VP Customer Experience Management, Confirmit
Why would you want to be in the middle? It’s OK for an hour or two, but long haul? No thanks. Yet the person in the middle can facilitate communication between the edges, share perspectives, join people together. Your organisation’s middle managers are in the middle seat. Explore how you can get the most out of their unique perspective and enable positive change across the business - through starting in the middle.

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Claire Sporton

VP Customer Experience Management
Confirmit
  • Assessing what ‘great’ CX means across functional departments and business units
  • Empowering consistent, quality experiences across touch-points through unified CX goals
  • Aligning sales, operational, technology, marketing KPIs with CX KPIs
  • Effective strategies on driving customer-centricity in your organisation

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Frank Eliason

Partner
Brian+Trust Partners
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Venkatesh Subbaraman

Regional Chief Operating Officer
ANZ
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Rebecca Eclipse

Chief Customer Officer
Globe Telecom
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Vaasu Gavarasana

Head of Digital
IAG Asia

1:00 PM - 1:55 PM Networking Lunch

STREAM SESSIONS

2:00 PM - 2:30 PM Will AI & Machine Learning Define the Future of CX in Financial Services?

Manik Nangia, Director Marketing & Chief Digital Officer, Max Life Insurance
  • Co-creation: Incorporating customer voice in your innovation process
  • Leveraging customer intelligence to design your products and services
  • Adopting empathy mapping and designthinking to identify and match what your customers want
  • Optimising the user experience

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Manik Nangia

Director Marketing & Chief Digital Officer
Max Life Insurance

2:30 PM - 3:00 PM Shaping the Future of CX with IoT

Nicolas Payen, Founder, Future Economy Studio
  • Assessing the power of connected devices in transforming CX
  • How IoT will reshape CX via new interactions and deeper customer insights
  • How organisations can utilise IoT data insights to drive continuous improvement in product and service innovation

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Nicolas Payen

Founder
Future Economy Studio

3:00 PM - 3:30 PM AFTERNOON TEA & NETWORKING BREAK

TECH CUBE DEMO @ EXHIBITION HALL

3:30 PM - 4:00 PM Drones: The Next CX Technology Frontier

Keya Chaturvedi, Trend Research Manager, DHL
  • Revolutionising CX with drones
  • Practical applications in connecting with the customers
  • Commercialising drones in service delivery and customer interactions

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Keya Chaturvedi

Trend Research Manager
DHL

4:00 PM - 4:30 PM The World of CX Disrupted - With Big Data at the Wheel

Nikolay Novozhilov, Head of Digital Products, NTUC Link
  • Harnessing analytics to shape your business strategies across people, process and products
  • Accelerating the translation of data to insights to drive exceptional CX outcomes
  • One step further - Integrating big data with AI: What does the future holds?

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Nikolay Novozhilov

Head of Digital Products
NTUC Link

4:30 PM - 4:35 PM END OF STREAMS (please proceed to the plenary hall for the closing keynote)

  • How do we build a true omni-channel experience, deliver and measure it?
  • Strategies on bridging online and offline gaps
  • Enabling end-to-end customer visibility and streamlining omni-channel strategy execution

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Satyaki Banerjee

Head, Transformation & Operations
Luxasia
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Gordon Nugent

Head of Omnichannel Consumer APJ
HP
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Vikas Jain

Marketing Director
Funding Societies Pte. Ltd
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Steve McArthur

Former Regional Head of Customer Success
CXA Group
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Steve McArthur

Former Regional Head of Customer Success
CXA Group

3:00 PM - 3:30 PM AFTERNOON TEA & NETWORKING BREAK

TECH CUBE DEMO @ EXHIBITION HALL

3:30 PM - 4:00 PM Creating Frictionless, Smart & Effective Customer Self-Service Across Channels

Jonathan Hwa, Regional Head of Customer Experience, ZALORA Group
  • Assessing the market of 'mobile' in Indonesia
  • Serving Indonesia's 'less-cash' society: Revisiting PayPro's journey on driving mobile money adoption in Indonesia
  • Engaging Indonesia's diverse customer segments and providing seamless experience


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Jonathan Hwa

Regional Head of Customer Experience
ZALORA Group

4:00 PM - 4:30 PM From E-Commerce Startup to Omni-Channel Leader: The Sephora SEA Story

Simon Torring, Head of Innovation and Omni-Channel, Sephora

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Simon Torring

Head of Innovation and Omni-Channel
Sephora

4:30 PM - 4:35 PM END OF STREAMS (please proceed to the plenary hall for the closing keynote)

2:00 PM - 2:30 PM Legacy Brands & Weathering Business Disruptions

Eleanor Jones, Director of Digital & Customer Leadership, The Coca-Cola Company


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Eleanor Jones

Director of Digital & Customer Leadership
The Coca-Cola Company

2:30 PM - 3:00 PM Establishing an Effective VOC Utilization Platform

Kenji Suzumura, Vice President, Plus Alpha Consulting
  • Structuring your VOC feedback management system
  • Accurately capturing and translating customer insights
  • How can you utilise VOC results to improve customer satisfaction?  
  • Case studies on VOC utilisation within leading companies

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Kenji Suzumura

Vice President
Plus Alpha Consulting

Sponsored by: Plus Alpha Consulting

3:20 PM - 3:50 PM Data to Insight to Action: Driving Exceptional B2B CX

David Oliver, Director of Client Insight, Aon Center for Innovation and Analytics (ACIA) Singapore
  • Managing a global NPS programme and linking it to commercial KPIs
  • Helping leaders to hear the Client Voice
  • How to turn customer feedback into powerful analytics which in turn, drive actionable strategies

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David Oliver

Director of Client Insight
Aon Center for Innovation and Analytics (ACIA) Singapore

3:00 PM - 3:30 PM AFTERNOON TEA & NETWORKING BREAK

TECH CUBE DEMO @ EXHIBITION HALL

4:00 PM - 4:30 PM Data to Insight to Action: Driving Exceptional B2B CX

David Oliver, Director of Client Insight, Aon Center for Innovation and Analytics (ACIA) Singapore


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David Oliver

Director of Client Insight
Aon Center for Innovation and Analytics (ACIA) Singapore

4:00 PM - 4:30 PM Designing Your VOC Programs for Diverse Business Units & Customer Groups

Jacqueline Mundkur, Group Head Customer Service, The Future Group
  • One size does not fit all: Tailoring your VOC programs according to customer profiles
  • Deciphering, translating and operationalising customer feedback to improve CX
  • Measuring effectiveness with comparable segment and industry metrics

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Jacqueline Mundkur

Group Head Customer Service
The Future Group

4:30 PM - 4:35 PM END OF STREAMS (please proceed to the plenary hall for the closing keynote)

2:00 PM - 2:30 PM Panel: Driving Service Excellence through Integrating Customer, Process & People

Dave Ong, Head of Passenger Service, SMRT Gautam Borah, Vice President, Customer Operation, Vodafone India
  • Integrating customer-centricity into operations and service delivery
  • Moving beyond process and operational improvement to service excellence
  • Ensuring long-term success by embedding culture and technology

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Dave Ong

Head of Passenger Service
SMRT
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Gautam Borah

Vice President, Customer Operation
Vodafone India

2:30 PM - 3:00 PM Optimising Internal Customers Journey to Engage & Empower

Afeef Hussain , Regional Director of Training. Development & Quality Assurance, Lux* Maldives
  • Exploring the operational benefits and opportunities of using chatbot to improve CX
  • Deciding how best to utilise chatbot according to customer intent, complexity of enquiry, customer demographics
  • Customer satisfaction: Managing the delicate balance of efficiency and human touch

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Afeef Hussain

Regional Director of Training. Development & Quality Assurance
Lux* Maldives

4:20 PM - 4:50 PM Transforming the Supply Chain Function to Enhance Service Delivery & CX

Satyaki Banerjee, Head, Transformation & Operations, Luxasia
  • Evaluating the impact of a 'broken' supply chain on CX
  • Driving transformation across organisation to ensure supply chain, as well as other support functions, are closely linked with the company's sales and CX teams
  • Know the journey to  your ultimate customers and optimisation of last mile delivery



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Satyaki Banerjee

Head, Transformation & Operations
Luxasia

3:00 PM - 3:30 PM AFTERNOON TEA & NETWORKING BREAK

TECH CUBE DEMO @ EXHIBITION HALL

3:30 PM - 4:00 PM Transforming the Supply Chain Function to Enhance Service Delivery & CX

Satyaki Banerjee, Head, Transformation & Operations, Luxasia
  • Why employee experience equates customer experience
  • Reinforcing the value of exceptional CX and celebrating employees’ contribution to drive change
  • Giving employees a voice in your CX strategy and encouraging innovative service delivery

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Satyaki Banerjee

Head, Transformation & Operations
Luxasia
  • Balancing robust operational KPIs with customer KPIs
  • Integrating CRM with operations
  • Instilling CX ownership and cultivating a company culture that celebrates the delivery of exceptional service

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Alok Bharadwaj

Former Vice President
Canon Singapore Pte Ltd
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Frank Yazdi

Head of Client Services Asia Pacific Operations
Societe Generale

4:30 PM - 4:35 PM END OF STREAMS (please proceed to the plenary hall for the closing keynote)

4:35 PM - 4:45 PM CX Draws

4:45 PM - 5:35 PM Winning in the Age of Experience: The Future of Customer Interactions & Engagement

Dominic Hoffmann, Chief Customer Experience Officer , Lazada Malaysia (Alibaba Group)
  • How to influence and win even more customers
  • Partnerships as a key strategy to meet and exceed customer expectations
  • Leveraging technologies to elevate customer interactions and experience

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Dominic Hoffmann

Chief Customer Experience Officer
Lazada Malaysia (Alibaba Group)

5:35 PM - 5:35 PM CHAIRMAN’S CLOSING REMARKS & END OF SUMMIT