Artificial intelligence is now everywhere, and customer experience innovators are already embedding chatbots, predictive analytics, RPA and machine learning into their organisation.
CX Network's APAC industry report will ensure you stay ahead of the competition by providing insights into the region's trends and challenges to implementing AI into your CX strategy.
Personalisation has become an increasingly important feature of customer experience because its cuts through the noise and lets your customers know you are paying attention to them. However it’s important to strike that balance between making customers feel like you are helping them rather than creepily following them. Using data correctly and building creative, innovative campaigns are the key to standing out from the crowd.
Read our latest whitepaper to discover how Netflix, Amazon, Alibaba, Tokio Marine Life Insurance and Coca-Cola have used personalisation to generate ROI.
In this report we look at the top investments planned, alongside predicted trends and challenges for CX practitioners in the APAC region for the year ahead – and compare them against the global movements in the market.
The results allow you to benchmark your plans with that of your customers and prospects on a regional and global basis, and prioritise your plans for the next 12 months accordingly.