Personalisation has become an increasingly important feature of customer experience because its cuts through the noise and lets your customers know you are paying attention to them. However it’s important to strike that balance between making customers feel like you are helping them rather than creepily following them. Using data correctly and building creative, innovative campaigns are the key to standing out from the crowd.
Read our latest whitepaper to discover how Netflix, Amazon, Alibaba, Tokio Marine Life Insurance and Coca-Cola have used personalisation to generate ROI.
In this exclusive interview with Bupa's Head of Customer Episode Solutions and Delivery, Richard de Haast, discover the methodologies and processes they put in place to ensure their customer journeys are working to the benefit of the customer.
Artificial intelligence is now everywhere, and customer experience innovators are already embedding chatbots, predictive analytics, RPA and machine learning into their organisation.
CX Network's APAC industry report will ensure you stay ahead of the competition by providing insights into the region's trends and challenges to implementing AI into your CX strategy.
CX Network's recent industry report compiles the biggest CX trends, challenges and investments that will impact APAC companies in the next 12 months, along with case studies from Neil Gardner, Chief Customer Officer at Generali and Akira Mitsumasu, VP Products & Services Planning at Japan Airlines.