Articles

How Bupa Built a Customer Journey Methodology that Eliminates Pain Points

How Bupa Built a Customer Journey Methodology that Eliminates Pain Points

In this exclusive interview with Bupa's Head of Customer Episode Solutions and Delivery, Richard de Haast, discover the methodologies and processes they put in place to ensure their customer journeys are working to the benefit of the customer.

10 Things You Absolutely Must Know About Customer Journey Mapping

10 Things You Absolutely Must Know About Customer Journey Mapping

Customer journey mapping is a useful technique to help identify shortcomings and chokepoints in your customer service, but unless it is conducted effectively and followed through, it risks becoming a misguided time-wasting initiative. Make sure your customer journey mapping initiative does not fall into this category with the following ten essential tips.